Tuesday, September 17, 2013

Carried Away

For my song I chose Passion Pit's "Carried Away" and to compare it to, I chose the Tropicana Farmstand commercial which uses the song as well.  They are two completely different moods and tones and do not have vary many similarities.  The original music video portrays a dysfunctional relationship between a man and a woman and their ups and downs.  The Tropicana commercial shows a happy store clerk setting out the juice and his face is just lit up and excited the whole time.  Each video focuses on a completely different tone and each video does a good job in making the song fit that tone.  The song in itself is about a man that is constantly apologizing for the wrong that he has done and his excuse is that his heart is guarded and that he convinces himself that he doesn't need the relationship just a friend.   There are very few happy moments within the original music video, whereas the whole commercial displays the song in a happy and bright light.  The store clerk is constantly overjoyed and playful.  The song was originally meant as a up and down piece, but the commercial places it in a continuous up.

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